Mahmoud is an independent Brand Identity Designer and Art Director based in Cairo. With strategic design approach he creates different, effective concepts and brand directions to capture the essence of each brand to help them communicate effectively.
Mahmoud has a keen interest in typography, visuals, photography and the history of graphic design. He also has an extensive knowledge of brand management, events, city branding, startups and luxury brands. 
Throughout his professional career, Mahmoud had the opportunity to work as an Art Director at El Gouna Film Festival, Shoot the Moon in London, Eviva in New York, Hwadi Group in Riyadh, NEOM in Saudi Arabia and Nexta in Egypt. He is currently working independently for local and international clients.
Mahmoud has also has a BA in Communications & Advertising and he’s always seeking to stay up-to-date on the latest design trends and techniques and constantly seeking new opportunities to learn and grow as a professional.

Mahmoud Ismail
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