Mahmoud is an independent multidisciplinary designer and art director based in Cairo with
a strategic focus of developing brand's visual identity.
His design strategy is based on a market research to generate modern concepts and visuals by helping clients to express themselves and their products by bringing brands to life through both print and digital implementations.
During his professional path, Mahmoud worked with a wide range of clients from long-standing global brands to small scale businesses and startups.
Mahmoud most recently worked as an art director at El Gouna Film Festival, Shoot the Moon in London, Eviva in New York and Hwadi Group in Riyadh.
He is currently working independently for local and international clients.