Mahmoud is a Creative & Brand Director with a Mini MBA in Brand Management and a BA in Communications & Advertising, who uses a strategic approach to create different, effective concepts, and brand directions to capture the essence of each brand and help them communicate effectively.

Throughout his professional career, Mahmoud had the opportunity to work as an Art Director at NEOM and Ministry of Culture in Saudi Arabia. El Gouna Film Festival, Shoot the Moon in London, Eviva in New York, Hwadi Group in Riyadh. His proficiency extends to strategic communication in financial services and Fintech brands.

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